“So guys. How do we envision the marketing for this new apartment shopping site?”
“Space!”
“What. No.”
“Cats! People like cats.”
“Hmmmm you may be on to something there.”
“Wait wait wait. Cats… but in space. Space cats!”
“What? Cats are way too smart to be in space.”
“Yeah they’d hate it. But that’s the point! Listen. What do you think of this tag line…Are You Brilliant but Bored – You know, like a cat in space!”
“Wait that’s good.”
“I know.”
“ASTROCATS.”
“Let’s do this.”

This post previously appeared on Vagabond Homebody